Bronx, NYC
From Riverdale to Mott Haven, the Bronx is often the borough that gets skipped. Bobby is coming here the same as anywhere else.
From Riverdale down to a Yankees game or across to Throgs Neck, the Bronx gets stuck with long waits and no cars. Bobby is coming here with the same upfront, metered fares as every other borough.
Here is how a Midtown to JFK ride works on Bobby, for the customer and for the driver. Drag the price to see it at any job size. Same flat fee, no percentage cut, ever.
If you book it (customer)
The driver keeps 100% of their price. Bobby's fee is a flat $1, never a percentage. Standard card processing is billed at cost, and your full total is shown before you confirm.
If you provide it (driver)
A typical 25% app would take $6 of this job. On Bobby, all $24 stays yours.
What you keep as a driver, side by side
You keep all $24. No percentage, ever. The flat $1 fee is the customer's, added on top.
They take $6 out of this one job. You keep just three quarters of your own work.
Example only, not a quote. Drivers set their own price; the flat $1 fee is what stays fixed.
Tell it where you are and where you are headed. The TLC-metered fare pops up before you confirm, so nothing is left to guess.
A background-checked TLC driver picks up the trip, and you watch the car come to you in real time.
Pay by card with a tap when you arrive. The driver walks away with the whole fare, and Bobby keeps one dollar.
A quick read on the corners of the Bronx where Bobby will mean getting around — what each neighborhood is known for, and what makes it worth knowing. Every one is different; here's the local lay of the land.
A green, hilly, residential enclave that feels suburban while staying firmly in the city.
What you'll find here. Wave Hill's gardens and Hudson views, leafy streets of single-family homes, and the Van Cortlandt Park trails.
In Riverdale, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
The Bronx's beloved "real Little Italy," a tight-knit neighborhood built around its food.
What you'll find here. Arthur Avenue's retail market, old-world salumerias, fresh pasta shops, bakeries and family-run trattorias.
In Belmont (Arthur Avenue), Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A busy, energetic center of the Bronx anchored by its university and one of the city's great shopping streets.
What you'll find here. Fordham University's Rose Hill campus, the Fordham Road shopping corridor, and the nearby Bronx Zoo and Botanical Garden.
In Fordham, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A calm, residential corner of the northeast Bronx wrapped around the city's largest park.
What you'll find here. Pelham Bay Park, Orchard Beach on the Long Island Sound, and quiet streets of family homes.
In Pelham Bay, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
Neighborhood photos via Wikimedia Commons, under their respective Creative Commons / public-domain licenses.
Real New York prices, and how the big apps’ cuts stack up against Bobby’s flat fee.
Ardi Shita Founder & CEO, Bobby
Ardi founded Bobby to fix the gig economy in his own city. With a background in investment banking, M&A and company building, he leads the New York team building one trusted app for everyday services — on a flat $1 fee, with not a cent skimmed off the people doing the work.
Bobby is preparing for launch and is finalizing all required regulatory registrations and licensing, including applicable approvals from the New York City Taxi and Limousine Commission (TLC).
Our platform is being built with compliance at its core. Services requiring regulatory authorization will not be offered or made available until all applicable licenses, permits, and registrations have been issued.
In the meantime, we invite you to join our waitlist to be among the first to experience Bobby when we officially launch.
