Manhattan, NYC
Manhattan moves fast, and Bobby is being built for it: walk-up buildings, high-rise doormen, and last-minute plans across the borough.
A crosstown crawl through Midtown or a 2am run from the Lower East Side back uptown should cost what the TLC meter says, not whatever the app decides the moment it starts to rain.
Here is how a Midtown to JFK ride works on Bobby, for the customer and for the driver. Drag the price to see it at any job size. Same flat fee, no percentage cut, ever.
If you book it (customer)
The driver keeps 100% of their price. Bobby's fee is a flat $1, never a percentage. Standard card processing is billed at cost, and your full total is shown before you confirm.
If you provide it (driver)
A typical 25% app would take $6 of this job. On Bobby, all $24 stays yours.
What you keep as a driver, side by side
You keep all $24. No percentage, ever. The flat $1 fee is the customer's, added on top.
They take $6 out of this one job. You keep just three quarters of your own work.
Example only, not a quote. Drivers set their own price; the flat $1 fee is what stays fixed.
Tell it where you are and where you are headed. The TLC-metered fare pops up before you confirm, so nothing is left to guess.
A background-checked TLC driver picks up the trip, and you watch the car come to you in real time.
Pay by card with a tap when you arrive. The driver walks away with the whole fare, and Bobby keeps one dollar.
A quick read on the corners of Manhattan where Bobby will mean getting around — what each neighborhood is known for, and what makes it worth knowing. Every one is different; here's the local lay of the land.
A quiet, family-first stretch of pre-war elegance loved for its community feel and rows of stately brownstones.
What you'll find here. Wedged between Central Park and Riverside Park, home to the American Museum of Natural History, Lincoln Center, Zabar's and Levain Bakery.
In Upper West Side, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A former warehouse district turned into one of the city's most exclusive residential enclaves.
What you'll find here. Cobblestone streets, industrial-chic loft buildings, acclaimed restaurants, Hudson River Park views, and the annual Tribeca Festival.
In TriBeCa, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
The high-energy commercial heart of the city, neon, crowds and soaring towers in every direction.
What you'll find here. The Broadway Theater District, Grand Central Terminal, Rockefeller Center, the Empire State Building and flagship retail.
In Midtown & Times Square, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A deeply historic neighborhood and a world-renowned center of African American culture, music and the arts.
What you'll find here. Grand 19th-century brownstones, the Apollo Theater, jazz rooms like Bill's Place, and soul-food institutions such as Sylvia's.
In Harlem, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A dense, vivid historic enclave full of street life, heritage and bargain finds.
What you'll find here. Open-air markets, narrow lanes like Doyers Street, Columbus Park, and dim sum halls and noodle shops along Mott and Canal.
In Chinatown, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A trendy crossroads where uptown and downtown sensibilities meet, named for its iconic wedge of a skyscraper.
What you'll find here. The triangular Flatiron Building, the Eataly marketplace, and Madison Square Park, home to the original Shake Shack.
In Flatiron District, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
The birthplace of American punk and counterculture, still rebellious, creative and young at heart.
What you'll find here. Speakeasies and dive bars, vintage shops, tattoo parlors, Tompkins Square Park, and some of the city's best cheap global eats.
In East Village, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A former industrial meat district reinvented as an ultra-trendy fashion and nightlife zone.
What you'll find here. Cobblestone streets of designer flagships, boutique hotels, rooftop lounges, the Whitney Museum and the southern end of the High Line.
In Meatpacking District, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A charming, fashion-forward pocket north of Little Italy, a quieter, chic alternative to neighboring SoHo.
What you'll find here. Tree-lined blocks of indie boutiques, sidewalk cafes, jewelry shops and the historic Basilica of St. Patrick's Old Cathedral.
In Nolita, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
A dense, festive few blocks that still celebrate the city's turn-of-the-century Italian heritage.
What you'll find here. Pedestrian stretches of Mulberry Street, red-sauce restaurants, legacy bakeries, and the annual Feast of San Gennaro.
In Little Italy, Bobby means getting around — a flat $1 fee, and your driver keeps 100%. Join the launch list →
Neighborhood photos via Wikimedia Commons, under their respective Creative Commons / public-domain licenses.
Real New York prices, and how the big apps’ cuts stack up against Bobby’s flat fee.
Ardi Shita Founder & CEO, Bobby
Ardi founded Bobby to fix the gig economy in his own city. With a background in investment banking, M&A and company building, he leads the New York team building one trusted app for everyday services — on a flat $1 fee, with not a cent skimmed off the people doing the work.
Bobby is preparing for launch and is finalizing all required regulatory registrations and licensing, including applicable approvals from the New York City Taxi and Limousine Commission (TLC).
Our platform is being built with compliance at its core. Services requiring regulatory authorization will not be offered or made available until all applicable licenses, permits, and registrations have been issued.
In the meantime, we invite you to join our waitlist to be among the first to experience Bobby when we officially launch.
