Bobby is one trusted app for everyday services across New York City: a flat $1 fee, fast payouts, and financial tools built around how independent workers actually earn. Here's the team behind it.
Leadership team
AS
Ardi Shita
Founder & CEO
Ardi has spent years across investment banking, M&A, capital raising and company building, seeing how businesses scale and how strong execution turns an idea into a real company.
He founded Bobby to fix a real problem: customers juggling fragmented apps and unclear fees, while workers give away too much of their income. Bobby is the answer: one trusted app for everyday services, built on a flat $1 fee, fast payouts, and financial tools designed around independent work. His role is making sure Bobby is not just a product, but a scalable business.
Patrik turns Bobby from a product into a brand people recognize, understand and trust. For users that means transparent pricing, vetted providers, and one place to book. For providers it means keeping more of what they earn and getting paid faster.
Bobby's go-to-market starts where the pain is strongest: TLC and ride-hailing drivers, then cleaning, babysitting, elderly care and barbers, growing trust neighborhood by neighborhood through digital campaigns, local partnerships, referrals and provider-led growth.
Ardit is CTO of Bobby and a founder at Brigada. He builds Bobby as a real operating system for services: onboarding, vetting, booking, matching, communication, payments, and provider dashboards, simple for users, powerful underneath.
That means scalable architecture, secure payments, AI-assisted onboarding, and a system that supports many service categories without becoming messy. Coming from the development field, he builds for people who depend on their work every day.
Endrit is CSIO of Bobby and a co-founder at Brigada. In a platform like Bobby, trust can't be added later; it has to be designed in from the start. His focus is security, provider verification, and data protection.
Underneath an experience that feels easy, Bobby stays disciplined: identity checks, secure transactions, safe communication, risk controls and clear provider accountability across sensitive services like care, home access, transportation and payments. Bobby isn't only solving booking; it's solving confidence.
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