Ride-Hailing, NYC
Rides across New York City.
The TLC meter, shown upfront, plus Bobby's flat $1 fee, never a percentage.
You know the drill. It starts to drizzle, and the fare doubles. Bobby is being built to end that. When it launches, every ride runs on the regulated NYC TLC meter. You see the exact price before you get in. Bobby's fee is one flat dollar, never a percentage. No 2.8x on a rainy Tuesday. No made-up math at the end. And your driver keeps every cent of the fare, not sixty percent of it.
A flat $1 fee, whichever side you are on.
Here is how a Midtown to JFK ride works on Bobby, for the customer and for the driver. Drag the price to see it at any job size. Same flat fee, no percentage cut, ever.
If you book it (customer)
The driver keeps 100% of their price. Bobby's fee is a flat $1, never a percentage. Standard card processing is billed at cost, and your full total is shown before you confirm.
If you provide it (driver)
A typical 25% app would take $6 of this job. On Bobby, all $24 stays yours.
What you keep as a driver, side by side
You keep all $24. No percentage, ever. The flat $1 fee is the customer's, added on top.
They take $6 out of this one job. You keep just three quarters of your own work.
Example only, not a quote. Drivers set their own price; the flat $1 fee is what stays fixed.
Everything, one flat fee.
- The regulated TLC meter price, shown before you get in
- Licensed, background-checked NYC TLC drivers at launch
- Airport runs out to JFK and LaGuardia
- Live tracking and card payment, right in the app
- One flat $1 on top, no surge and no percentage skim
Three steps.
- Punch in pickup and drop-off
Tell it where you are and where you are headed. The TLC-metered fare pops up before you confirm, so nothing is left to guess.
- Get a licensed driver nearby
A background-checked TLC driver picks up the trip, and you watch the car come to you in real time.
- Ride, then pay in the app
Pay by card with a tap when you arrive. The driver walks away with the whole fare, and Bobby keeps one dollar.
Rides in your borough.
Bobby is launching ride-hailing borough by borough. Find yours:
Why New Yorkers are choosing Bobby.
Here is what the big apps leave off the receipt. They pocket a fat slice of every fare, then push the price up the second demand blinks. You pay more, the driver earns less, and the money disappears into a black box. Bobby's plan runs the other way on purpose. The fare is the regulated TLC rate, locked in before you ride, and Bobby's fee is one flat dollar, never a percentage. Drivers keep the full fare. Fair to the person driving, honest to the person in the back seat.
Ride-Hailing FAQ
How is my fare figured out?
What about airport runs?
Are the drivers actually vetted?
Can I ride right now?
What ride-hailing costs, and how the fees compare
Real New York prices, and how the big apps’ cuts stack up against Bobby’s flat fee.
Ardi Shita Founder & CEO, Bobby
Ardi founded Bobby to fix the gig economy in his own city. With a background in investment banking, M&A and company building, he leads the New York team building one trusted app for everyday services — on a flat $1 fee, with not a cent skimmed off the people doing the work.
Built for New York. Launching by the book.
Bobby is preparing for launch and is finalizing all required regulatory registrations and licensing, including applicable approvals from the New York City Taxi and Limousine Commission (TLC).
Our platform is being built with compliance at its core. Services requiring regulatory authorization will not be offered or made available until all applicable licenses, permits, and registrations have been issued.
In the meantime, we invite you to join our waitlist to be among the first to experience Bobby when we officially launch.