Bronx, NYC
From Riverdale to Mott Haven, the Bronx is often the borough that gets skipped. Bobby is coming here the same as anywhere else.
A weekend upstate, a big-box run, a hand moving family across town. The Bronx drives, and Bobby is bringing flat-fee car rental to hosts from Riverdale to Throgs Neck.
Here is how a weekend car for a day works on Bobby, for the customer and for the host. Drag the price to see it at any job size. Same flat fee, no percentage cut, ever.
If you book it (customer)
The host keeps 100% of their price. Bobby's fee is a flat $1, never a percentage. Standard card processing is billed at cost, and your full total is shown before you confirm.
If you provide it (host)
A typical 25% app would take $19 of this job. On Bobby, all $75 stays yours.
What you keep as a host, side by side
You keep all $75. No percentage, ever. The flat $1 fee is the customer's, added on top.
They take $19 out of this one job. You keep just three quarters of your own work.
Example only, not a quote. Hosts set their own price; the flat $1 fee is what stays fixed.
Browse cars from hosts in your neighborhood, and see the full price before you commit.
A reviewed local host confirms your dates and sorts out where to hand off the keys.
Meet the host, take the car, drive. Pay by card in the app. The host keeps 100%, and Bobby keeps a flat $1.
A quick read on the corners of the Bronx where Bobby will mean a car when you need one — what each neighborhood is known for, and what makes it worth knowing. Every one is different; here's the local lay of the land.
A green, hilly, residential enclave that feels suburban while staying firmly in the city.
What you'll find here. Wave Hill's gardens and Hudson views, leafy streets of single-family homes, and the Van Cortlandt Park trails.
In Riverdale, Bobby means a car when you need one — a flat $1 fee, and your host keeps 100%. Join the launch list →
The Bronx's beloved "real Little Italy," a tight-knit neighborhood built around its food.
What you'll find here. Arthur Avenue's retail market, old-world salumerias, fresh pasta shops, bakeries and family-run trattorias.
In Belmont (Arthur Avenue), Bobby means a car when you need one — a flat $1 fee, and your host keeps 100%. Join the launch list →
A busy, energetic center of the Bronx anchored by its university and one of the city's great shopping streets.
What you'll find here. Fordham University's Rose Hill campus, the Fordham Road shopping corridor, and the nearby Bronx Zoo and Botanical Garden.
In Fordham, Bobby means a car when you need one — a flat $1 fee, and your host keeps 100%. Join the launch list →
A calm, residential corner of the northeast Bronx wrapped around the city's largest park.
What you'll find here. Pelham Bay Park, Orchard Beach on the Long Island Sound, and quiet streets of family homes.
In Pelham Bay, Bobby means a car when you need one — a flat $1 fee, and your host keeps 100%. Join the launch list →
Neighborhood photos via Wikimedia Commons, under their respective Creative Commons / public-domain licenses.
Real New York prices, and how the big apps’ cuts stack up against Bobby’s flat fee.
Ardi Shita Founder & CEO, Bobby
Ardi founded Bobby to fix the gig economy in his own city. With a background in investment banking, M&A and company building, he leads the New York team building one trusted app for everyday services — on a flat $1 fee, with not a cent skimmed off the people doing the work.
Bobby is preparing for launch and is finalizing all required regulatory registrations and licensing, including applicable approvals from the New York City Taxi and Limousine Commission (TLC).
Our platform is being built with compliance at its core. Services requiring regulatory authorization will not be offered or made available until all applicable licenses, permits, and registrations have been issued.
In the meantime, we invite you to join our waitlist to be among the first to experience Bobby when we officially launch.
