Car Rental in New York City Car Rental, NYC
Photo: Dietmar Rabich · CC BY-SA 4.0
Coming soon · NYC

Car rental in New York City.

Rent from a real neighbor, one flat $1 fee.

Rent a car from a real person a few blocks away. No rental counter, no line snaking to the desk, no mystery fees printed at the bottom of the receipt. That’s what Bobby is building. Grab the keys for a weekend upstate, a Costco haul, or a move across town, straight from a trusted local host. You see the price upfront with a flat $1 fee, and the host sets the rate and keeps every dollar of it.

Be first when Bobby opens for Car Rental in NYC. No spam, just your launch invite.

The math, both ways

A flat $1 fee, whichever side you are on.

Here is how a weekend car for a day works on Bobby, for the customer and for the host. Drag the price to see it at any job size. Same flat fee, no percentage cut, ever.

$75

If you book it (customer)

Host's price$75
Bobby fee+ $1
Card processingat cost
Price + Bobby fee$76

The host keeps 100% of their price. Bobby's fee is a flat $1, never a percentage. Standard card processing is billed at cost, and your full total is shown before you confirm.

If you provide it (host)

Your price$75
Bobby's cut from you$0
You keep$75

A typical 25% app would take $19 of this job. On Bobby, all $75 stays yours.

What you keep as a host, side by side

On Bobby
100%

You keep all $75. No percentage, ever. The flat $1 fee is the customer's, added on top.

A typical 25% app
75%

They take $19 out of this one job. You keep just three quarters of your own work.

Example only, not a quote. Hosts set their own price; the flat $1 fee is what stays fixed.

What you get

Everything, one flat fee.

  • Identity-verified, reviewed local hosts at launch
  • Upfront pricing, never a percentage cut
  • No counters, no lines, keys handed straight to you
  • Cars for weekend trips, moves, and errands
  • In-app chat and secure card payment
How it works

Three steps.

  1. Find a car near you

    Browse cars from hosts in your neighborhood, and see the full price before you commit.

  2. Book with a verified host

    A reviewed local host confirms your dates and sorts out where to hand off the keys.

  3. Grab the keys and go

    Meet the host, take the car, drive. Pay by card in the app. The host keeps 100%, and Bobby keeps a flat $1.

Across all five boroughs

Car rental in your borough.

Bobby is launching car rental borough by borough. Find yours:

The $1 difference

Why New Yorkers are choosing Bobby.

Renting a car in the city usually means a train out to the airport, a line at the counter, and a receipt full of fees nobody bothered to explain. The peer-to-peer apps ditched the counter but kept the skim, taking a fat cut of whatever the host earns. Bobby charges a flat $1 per booking instead. The host keeps their full rate, you see the total before you book, and a car for the weekend stops bleeding you on fees. That’s the whole idea: fair for the driver, fair for the host.

Questions, answered

Car Rental FAQ

How much will renting a car cost on Bobby?
You pay the host’s daily rate plus a flat $1 booking fee, never a percentage, with standard card processing billed at cost and shown in your total before you book. The host sets their own price and keeps 100% of it.
Do I have to go to an airport or a rental counter?
No. Bobby is built around local hosts, so you set up pickup with a real person nearby. No counters, no lines, keys handed straight to you.
Are the hosts and cars vetted?
Yes. Every host is identity-verified before they can list a car, and two-way ratings mean both sides know exactly who they’re dealing with.
Is Bobby available yet?
Not yet. Bobby is getting ready to launch in New York City and squaring away the registrations, licensing, and insurance it takes to do this right. Join the launch list and you’ll be first to rent when we go live near you.
Ardi Shita, Founder & CEO of Bobby
Written & reviewed by

Ardi Shita Founder & CEO, Bobby

Ardi founded Bobby to fix the gig economy in his own city. With a background in investment banking, M&A and company building, he leads the New York team building one trusted app for everyday services — on a flat $1 fee, with not a cent skimmed off the people doing the work.

Meet the team behind Bobby →

Coming soon

Built for New York. Launching by the book.

Bobby is preparing for launch and is finalizing all required regulatory registrations and licensing, including applicable approvals from the New York City Taxi and Limousine Commission (TLC).

Our platform is being built with compliance at its core. Services requiring regulatory authorization will not be offered or made available until all applicable licenses, permits, and registrations have been issued.

In the meantime, we invite you to join our waitlist to be among the first to experience Bobby when we officially launch.