Car Rental, NYC
Car rental in New York City.
Rent from a real neighbor, one flat $1 fee.
Rent a car from a real person a few blocks away. No rental counter, no line snaking to the desk, no mystery fees printed at the bottom of the receipt. That’s what Bobby is building. Grab the keys for a weekend upstate, a Costco haul, or a move across town, straight from a trusted local host. You see the price upfront with a flat $1 fee, and the host sets the rate and keeps every dollar of it.
A flat $1 fee, whichever side you are on.
Here is how a weekend car for a day works on Bobby, for the customer and for the host. Drag the price to see it at any job size. Same flat fee, no percentage cut, ever.
If you book it (customer)
The host keeps 100% of their price. Bobby's fee is a flat $1, never a percentage. Standard card processing is billed at cost, and your full total is shown before you confirm.
If you provide it (host)
A typical 25% app would take $19 of this job. On Bobby, all $75 stays yours.
What you keep as a host, side by side
You keep all $75. No percentage, ever. The flat $1 fee is the customer's, added on top.
They take $19 out of this one job. You keep just three quarters of your own work.
Example only, not a quote. Hosts set their own price; the flat $1 fee is what stays fixed.
Everything, one flat fee.
- Identity-verified, reviewed local hosts at launch
- Upfront pricing, never a percentage cut
- No counters, no lines, keys handed straight to you
- Cars for weekend trips, moves, and errands
- In-app chat and secure card payment
Three steps.
- Find a car near you
Browse cars from hosts in your neighborhood, and see the full price before you commit.
- Book with a verified host
A reviewed local host confirms your dates and sorts out where to hand off the keys.
- Grab the keys and go
Meet the host, take the car, drive. Pay by card in the app. The host keeps 100%, and Bobby keeps a flat $1.
Car rental in your borough.
Bobby is launching car rental borough by borough. Find yours:
Why New Yorkers are choosing Bobby.
Renting a car in the city usually means a train out to the airport, a line at the counter, and a receipt full of fees nobody bothered to explain. The peer-to-peer apps ditched the counter but kept the skim, taking a fat cut of whatever the host earns. Bobby charges a flat $1 per booking instead. The host keeps their full rate, you see the total before you book, and a car for the weekend stops bleeding you on fees. That’s the whole idea: fair for the driver, fair for the host.
Car Rental FAQ
How much will renting a car cost on Bobby?
Do I have to go to an airport or a rental counter?
Are the hosts and cars vetted?
Is Bobby available yet?
What car rental costs, and how the fees compare
Real New York prices, and how the big apps’ cuts stack up against Bobby’s flat fee.
Ardi Shita Founder & CEO, Bobby
Ardi founded Bobby to fix the gig economy in his own city. With a background in investment banking, M&A and company building, he leads the New York team building one trusted app for everyday services — on a flat $1 fee, with not a cent skimmed off the people doing the work.
Built for New York. Launching by the book.
Bobby is preparing for launch and is finalizing all required regulatory registrations and licensing, including applicable approvals from the New York City Taxi and Limousine Commission (TLC).
Our platform is being built with compliance at its core. Services requiring regulatory authorization will not be offered or made available until all applicable licenses, permits, and registrations have been issued.
In the meantime, we invite you to join our waitlist to be among the first to experience Bobby when we officially launch.




