Elderly Care in New York City Elderly Care, NYC
Photo: CaptJayRuffins · CC BY-SA 4.0
Coming soon · NYC

Elderly care in New York City.

Verified, caring people, their rate, plus Bobby’s flat $1 fee (never a percentage).

The people who raised you deserve help you can trust in the home. Bobby is being built for exactly that: caregivers who are identity-verified and background-checked, and a choice that fits your family. A few hours of company and a hand around the house. Regular daily visits. Full live-in support. You see the caregiver’s rate upfront, and Bobby adds a flat $1, never a commission. The caregiver keeps their whole rate.

Be first when Bobby opens for Elderly Care in NYC. No spam, just your launch invite.

The math, both ways

A flat $1 fee, whichever side you are on.

Here is how a three-hour afternoon visit works on Bobby, for the customer and for the caregiver. Drag the price to see it at any job size. Same flat fee, no percentage cut, ever.

$90

If you book it (customer)

Caregiver's price$90
Bobby fee+ $1
Card processingat cost
Price + Bobby fee$91

The caregiver keeps 100% of their price. Bobby's fee is a flat $1, never a percentage. Standard card processing is billed at cost, and your full total is shown before you confirm.

If you provide it (caregiver)

Your price$90
Bobby's cut from you$0
You keep$90

A typical 25% app would take $23 of this job. On Bobby, all $90 stays yours.

What you keep as a caregiver, side by side

On Bobby
100%

You keep all $90. No percentage, ever. The flat $1 fee is the customer's, added on top.

A typical 25% app
75%

They take $23 out of this one job. You keep just three quarters of your own work.

Example only, not a quote. Caregivers set their own price; the flat $1 fee is what stays fixed.

What you get

Everything, one flat fee.

  • Background-checked, identity-verified caregivers at launch
  • Hourly visits, daily check-ins, or full live-in support
  • Companionship, meals, errands, and a hand with daily living
  • In-app chat, so you can meet the caregiver before they start
  • Their rate plus Bobby’s flat $1 fee, with no percentage skim
How it works

Three steps.

  1. Tell Bobby what your family needs

    Share the hours, the kind of help, and any care notes. The caregiver’s rate is right there before you commit.

  2. Get matched with a verified caregiver

    A caregiver nearby, background-checked before their first visit, accepts. You can talk before day one.

  3. Pay in the app

    Pay by card for the visits. The caregiver keeps 100%, and Bobby keeps one dollar.

Across all five boroughs

Elderly care in your borough.

Bobby is launching elderly care borough by borough. Find yours:

The $1 difference

Why New Yorkers are choosing Bobby.

Arranging care for an aging parent is one of the hardest calls a family ever makes. The agencies that run this city charge steep markups, while the caregiver doing the actual work sees only a fraction of it. Bobby's plan respects both sides. Every caregiver is identity-verified and background-checked before their first job. You see their rate before you book. Bobby’s fee is one flat dollar, never a percentage. Your family gets someone you can trust in the home, and the caregiver keeps their full rate. This should be about dignity, not markups.

Questions, answered

Elderly Care FAQ

Are the caregivers vetted?
Yes. Every caregiver is identity-verified and background-checked before they can take a job, with two-way ratings and family reviews so you can choose with confidence.
Hourly visits or live-in care?
Both. When Bobby launches, a few hours of companionship and household help, regular daily check-ins, or full live-in support are all on the table. You choose what fits your family and see the rate before you book.
What does elderly care cost?
You pay the caregiver’s rate plus a flat $1, never a percentage, along with standard card processing billed at cost. The caregiver sets their own rate and keeps all of it, and the full price is on screen before you commit.
Can I arrange care right now?
Not yet. Bobby is getting the New York City launch ready and finishing the required registrations and licensing. Join the launch list, and you will be among the first to arrange care when we go live near you.
Ardi Shita, Founder & CEO of Bobby
Written & reviewed by

Ardi Shita Founder & CEO, Bobby

Ardi founded Bobby to fix the gig economy in his own city. With a background in investment banking, M&A and company building, he leads the New York team building one trusted app for everyday services — on a flat $1 fee, with not a cent skimmed off the people doing the work.

Meet the team behind Bobby →

Coming soon

Built for New York. Launching by the book.

Bobby is preparing for launch and is finalizing all required business registrations, insurance, and provider vetting. Every provider will be identity-verified and background-checked before their first job.

Our platform is being built with compliance at its core. Services requiring regulatory authorization will not be offered or made available until all applicable licenses, permits, and registrations have been issued.

In the meantime, we invite you to join our waitlist to be among the first to experience Bobby when we officially launch.