Bobby vs Squire
A fair look at how each platform charges a shop. The Squire figures come from its own pricing page; Bobby is pre-launch, so its side describes the model it plans to run. They are different models, so the right choice depends on your needs.
Pricing sourced July 2026 · Pre-launch comparison
In short
Squire charges shops a $30 to $250 monthly subscription plus a client booking fee; Bobby's plan is a flat $1 per booking with no subscription. Squire suits a shop that wants full management software, while Bobby is a marketplace that only charges when a client books.
Squire vs a flat fee, side by side
| Squire | Bobby (pre-launch) | |
|---|---|---|
| Fee model | Tiered monthly subscription | Flat fee per booking |
| Monthly cost | $30 to $250 per month by tier | None |
| Per-booking fee | $1 to $3, charged to the client | Flat $1, on top of the price |
| Cost in a quiet month | The subscription still bills | Nothing |
The math at different sizes
For a shop on the $50 Pro tier, the subscription holds at $50 a month whatever the volume, while a flat $1 per booking rises with the bookings. A busy shop spreads that tier thin, so it can come out ahead.
| Bookings per month | Squire | Bobby (flat) |
|---|---|---|
| 20 bookings | $50 fixed | $20 ($1 each) |
| 50 bookings | $50 fixed | $50 ($1 each) |
| 120 bookings | $50 fixed | $120 ($1 each) |
Squire is subscription software from $30 to $250 a month, and it buys a full shop-management suite. Bobby's plan is a marketplace charging a flat $1 per booking with no monthly fee, focused on bringing in clients rather than running the shop.
A high-volume shop that wants Squire's tools may well find the subscription worth it. A shop that would rather pay only when a client books pays nothing in a quiet week on a flat per-booking model.