Comparison · Car rentalBobby vs Turo
A head-to-head on how each platform charges a car host. The Turo figures come from its own earnings-plan documentation; Bobby is pre-launch, so its side describes the model it plans to run.
Pricing sourced July 2026 · Pre-launch comparison
In short
Turo takes 10% to 40% of each trip depending on the host's earnings plan; Bobby's plan is a flat $1 per booking with the host keeping 100% of the trip price. The flat fee is cheaper on all but the smallest rentals and never scales with trip value.
Turo vs a flat fee, side by side
| Turo | Bobby (pre-launch) | |
|---|---|---|
| Fee model | Percentage of the trip price | Flat fee per booking |
| Platform take | Roughly 10% to 40% by earnings plan | Flat $1 per booking |
| Who the fee scales with | Grows with the trip price | Fixed, whatever the trip price |
| What the host keeps | 60% to 90% of the trip price | 100% of the trip price |
The math at different sizes
On the 75 plan, where the host keeps 75 percent and Turo takes 25 percent, the cut grows with the trip while the flat model holds at $1. The most protective plans, like the 60 plan, take even more, up to 40 percent.
| Trip price | Turo | Bobby (flat) |
|---|---|---|
| $100 trip | $25 (25%) | $1 |
| $400 trip | $100 (25%) | $1 |
| $800 trip | $200 (25%) | $1 |
Turo keeps a percentage of every trip, from about 10 percent on the highest-earning plan to 40 percent on the most protective. Bobby's plan is to add a flat $1 per booking instead, so the host keeps the full trip price with a fee that never scales.
On a $400 rental, Turo's cut runs from roughly $40 to $160; Bobby's planned fee is $1. The longer or pricier the rental, the wider that gap gets.