Alternatives · Food deliveryUber Eats alternatives for NYC restaurants
The March 2026 increase pushed the Uber Eats entry rate to 20 percent, and that has more New York owners running the numbers on alternatives. This page sets the percentage model against a flat per-order fee.
Pricing sourced July 2026 · Pre-launch comparison
In short
What sends NYC restaurants looking for an Uber Eats alternative is the marketplace fee of 20% to 30% per order, which climbed at the Lite tier in March 2026. The structural alternative is a flat per-order fee: one small fixed charge on every order instead of a percentage that scales.
Should you switch from Uber Eats?
A flat $2 an order tends to make sense when:
- Your average order runs above about $7, where the 30% Premium fee passes a flat $2.
- You would rather not be exposed to fee changes like the March 2026 Lite increase from 15% to 20%.
- You run large or group orders, where a percentage costs the most.
- You want a per-order cost you can predict no matter the ticket size.
- Honest exception: on very small orders under about $7 a percentage can land below $2.
A percentage marketplace fee is a moving target. It went up this year, and a restaurant has no say in the next change. At 30 percent, $20,000 of monthly delivery costs $6,000. The pull of an alternative is not only a lower number today; it is a fee that does not grow with your sales or shift under you.
A flat fee takes both problems off the table. Bobby's NYC model is planned as a flat $2 per food order, $1 to the restaurant and $1 to the driver, with the kitchen keeping the full menu price on every order whatever its size.